About GUC


To advance knowledge and wisdom through futuristic engagement enhanced with design thinking skills


To be a renowned university pioneering in industry-based education

School philosophy

The GUC management believes that the purpose of university education is to upgrade a student’s potential for learning. Students learn best in a work-based setting. Such a setting is way more challenging than a typical classroom where the lecturer is the knowledge provider and students as passive learners. In the ordinary classroom, the student’s only goal is to absorb the knowledge and regurgitate all information acquired on paper during exams or assignments. At GUC, our curriculum has been derived from within and by the industry. Our excellently formulated educational programs will contribute holistically to the student’s intellectual, social, emotional and physical development. The courses we offer contribute to the development of critical skills and impresses upon the student, new ways of thinking, new disciplines and new tools of learning.

Such students will be able to adapt to the challenges and demands of the external world. Students are exposed at an early stage to the real demands and needs of the industry from where our academics come from. Students will learn a lot more in GUC, a pioneer in industry-based education than at any other university. A good learning environment is one in which the students assume the role of apprentice and the lecturer as supervisor. Within our work-based learning platforms, the apprentice would be able to visualize the industry priorities, the targets, the rules, the decorum, ethics or culture expected and hence the learner work towards achieving their own key performance indices, which we prefer to call rather than learning outcomes. Students have a clear vision of what their personal goals are and take responsibility of their own self-development.

Core values

GUC focus on upholding strong integrity and moral principles. It is essential for the members of university to be responsible for their actions, act in honest way and display fairness in all aspects of their work.
GUC focus on continuous development and enhancement of one’s competencies as well as adhere to professional ethics at all time.
Social responsibility
GUC strongly holds to the value of utilizing expertise and resources to contribute towards betterment of the community. Members’ participation in community service and environment sustainability are emphasized.
GUC values the power of imagination in oneself and others. We welcome all new insights and ideas on ways to look at things and build on it for the betterment of everyone.
GUC emphasizes on creating a warm and friendly work culture, collaboration between the members as well as willingness to learn from others. Team accomplishment and responsibility sharing are important values for members.


Professor Datuk Azarae Idris
Vice Chancellor / Chief Executive
Professor Datuk Azarae Idris
Vice Chancellor / Chief Executive
Professor Dr Latifah Bt Abdol Latif
Deputy Vice Chancellor, Academic
Dr. K. Puniamurthy
Deputy Vice Chancellor (Industry Links) / Registrar
Professor Datuk Azarae Idris
Vice Chancellor / Chief Executive

As the Vice Chancellor of Genovasi University College (GUC),I welcome potential students on board. Our voyage is just beginning but being born in the budding era of IR 4.0 we are well equipped with the state-of-the-art digital delivery, contemporary academic programs & syllabus relevant to the market, experienced academics & professors and collaborative networking. At GUC, we sensed the unfolding challenges now faced by humanity brought about by the accelerated changes in technological and scientific advancement bringing disruptive impacts to the way we live our life. Realizing this approaching life-changing tsunami GUC is ready to fortify its graduates with the DNA of the Hasso-Plattner Design Thinking modules, a mandatory curriculum at all level of studies. With us, you become thinkers and problem solvers much sought by employers looking for this value-added attribute.


Students and parents looking for this additional self-attribute should enroll with GUC. At GUC, the German Hasso-Plattner Institute for Design-Thinking (DT) modules is a compulsory course to be taken by students at all level of studies from diploma to post-graduates. With this DT training, they will graduate as thinkers and problem solvers. Employers are looking for this new breed of thinking talents to be part of their human resource outfit. Thinking employees is an asset.


Professor Dr Latifah Bt Abdol Latif
Deputy Vice Chancellor, Academic

Welcome to Genovasi University College.

Our programs are designed with real engagement and collaboration with the industries.  While other private universities boast close connectivity and links to the industries, GUC is unique because it is the first university in the region that brings the industries to the decision table to create and formulate academic programs from the industries, by the industries and for the industries and for the good of the country.   To drive this point, I wish to point out that our academics and teachers are people from the industries themselves.  It is a real game-change where industry players who turn academics provide expertise, insights, and strategies to resolve real-time issues and problems that in-bred, theoretical academics have often and most unfortunately failed to address adequately.

Employers have often lamented that most universities are churning out old programs which have not kept up with the times and the changing world.  T Many universities are often ‘reinventing’ supposedly ‘new’ programs which they think would ‘fit’ or would be needed by the working world only to find out that fresh graduates have to be retrained and re-oriented to the changing working environment.  This is the age of a new world order in the higher and border-less education and universities needed to constantly strategize to make themselves relevant to the industries where the jobs are.  GUC is therefore proud to truly call itself a pioneer in industry-based education.  GUC is also recognized by the Ministry of Education Malaysia, as one of a handful of private universities to hold a license to offer dual and online distance education.  We therefore offer flexible on-line learning to fit around your work and personal commitments.

We have four schools namely, the School of Complementary and Traditional Medicine and Allied Health, the School of Business, Accountancy and Management and the School of Technical and Vocational Education.  We also have an off shore faculty which is the School of Humanities and Law based in Sri Lanka.  GUC in hand with our industry players is committed to offer new and relevant programs in tandem with new community needs.

Thriving interest, demand and challenges to global healthcare systems are today driving changes in attitude and action in our healthcare consumers.  There is therefore a real need to produce new academic programs in nutritional medicine, naturopathy, and malay medicine and, a wellness-regimented lifestyle may be the solution to address modern diseases such as heart disease and cancer.  A Stress Management Program For Busy Corporate Leaders can now only be found in GUC.  Students may also choose to advance their business skills and management through our accelerated MBA program.  GUC is also promoting newly formulated TVET courses which will ensure ongoing training to upgrade existing skills and develop new ones.  It is heartening to see the government enhancing coordination in TVET education and offering financial incentives to address and increase employability and the upskilling or the capacity-building of workers to function effectively within the labour market.

Of course we must not miss the fact that a university is the place to be to groom oneself as strategic thinkers and discerning decision makers.  Most students feel that the objective of gaining university education would be to get a paper qualification to earn jobs. Very few understand that the purpose of university education is TO LEARN HOW TO THINK!.  Through a structured DT regimen, the student is given many opportunities to experiment, create and protype models, gather feedback which enhances confidence and communication skills and which often results in reframing the problem and redesigning.

Did you know that design thinking actually opens up limitless possibilities in the architecture’s creativity?  Architecture involves attending to a complex sets of problems that involves multiple stakeholders and it becomes important to engage and incorporate other’s ideas and desires to realise those desires.

GUC as such envisions the production of such worldly human talents and is geared towards offering YOU a wonderful learning culture to realize that vision.  As Peter Drucker says, “Vision without execution is delusion.  The joy is in the results.”

Dr. K. Puniamurthy
Deputy Vice Chancellor (Industry Links) / Registrar

Warmest greetings to all of you. Genovasi University College is a primary target for students and working adults seeking to both procure the latest industry- based knowledge and skills as well as enhancing and expanding their knowledge base for their career progression. We have developed courses at GUC to match industry’s expectations of a creative and innovative workforce which is work ready. We are poised to provide education for the future which is student centred, dynamic, and relevant in today’s ever changing and disruptive landscape of work as opposed to traditional and conventional modes in higher education settings. Our uniqueness stems from offering design thinking methodology and skills which are embedded in all our courses bearing in mind the advent and reality IR 4.0.

In fulfilling our duty and responsibilities as educators, we have engaged industry players as partners and teaching staff who have a wealth of real life experiences, situations and conditions in the marketplace. We are delighted to play a part towards achieving our student’s academic and professional goals fulfilling their dreams and facilitating their embracing of lifelong education.

What makes GUC stand out

Online Distance Learning
Online and distance learning at GUC offers a fresh way of blending innovative learning and teaching techniques with interaction with your tutor and fellow students from around the world.
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Design Thinking
THE process for creative problem solving.  With human-centricity at its core, it fosters organisations to focus on the people they're creating for — the ultimate recipe for better products, services, and internal processes.
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Industrial 4.0 Readiness
The game is changing. The wave of the 4th Industrial Revolution is set to take the world by storm impacting humankind. At GUC, we help you change the game. Distinctive because it is the first university in the region that brings the industries to the decision table to create and formulate academic programs from the industries, by the industries and for the industries in the name of` the good of the country.
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TVET Certification
Gone are the days where TVET enjoyed a bad rap. Thanks to IR 4.0, TVET is more relevant today than it has ever been before as it involves education and hands-on job training, which provide knowledge and skills for employment.
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