School of Business, Accounting and Management

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The School of Business, Accounting and Management (SBAM) of Genovasi University College provides real-world teachings, carefully designed to give you the know-how and skills to improve your work performance and expand your career opportunities.

Providing authentic and ongoing educational support, we are committed to helping you accomplish your career goals before, during and after you have attained your qualification. We will help you explore the right professional development to set your career on the right path and guide you through every step of the process

Dean's Message

Assoc. Prof Dr Roy Prasad
DBA (Swiss), DBA (Denmark), Grad Mgt (Aust) Dean of School of Business (Accounting & Management

Welcome to the School of Business, Accounting and Management (SBAM) at Genovasi University College (GUC). When you choose GUC, you’re choosing an experience designed to transform you into the person you envision to be. By encouraging initiative, exploration, critical thought and innovation, GUC will help you discover and realise your potential. The objective of SBAM is to equip students with the best possible opportunities through programmes delivered by highly-skilled academic staff with strong industry links. We are keen to generate ideas that have impact in the workplace, and believe that students learn best through interactive debate. As such, the opportunity to question current thinking is positively encouraged. It’s this student-lecturer partnership that accounts and accredits our value purpose to you. I am delighted to introduce you to GUC’s Master of Business Administration (MBA) – a transformative, applied and flexible programme, with international industry-based endorsement. The GUC MBA programme is designed to build your business acumen, enhance your decision-making and communication skills, and ultimately advance your career as a manager and leader in your chosen field. With flexible learning options, GUC’s MBA programme enables you to match your study requirements with your career goals, and your lifestyle. Our students and staff enjoy quality work-life balance; with compact, safe yet vibrant university campus providing a cosy atmosphere, and more importantly flexible self-paced learning.  We are very international in our outlook through the students and faculty we attract, the companies and organisations we work with, and in our connections with our global alumni network.  Whatever your location or study needs may be, Genovasi’s SBAM learning options guarantee an engaging MBA experience that is industry relevant. On-campus or online – you choose. See you in class!


Real-world experience
Thrive in an environment where mentoring, supervision and a chance to reflect are part of the syllabus!
Latest industry insights
We cover all the latest trends in business, accounting and management and how the impact our world
Extend your professional network
Leverage on our ever-expanding robust professional network
Professional certification
Enhance your management skills with professional certifications from renowned industry bodies

GUC voices

"Being able to complete the PGC in HR/IR was extremely rewarding and a great personal achievement. It enabled me to clear any misconceptions or notions I previously had regarding various topics within HR and IR. Learned a great deal from the case study discussions, assignments which were of course challenging; however, it has transformed my mindset to think more strategically when handling day-to-day HR/IR operations. I highly recommend this course (which has SHRM certification), which will differentiate yourself in an already tight and competitive job market. Two months after completing the course, I was able to look for a new job with nearly double my previous salary. I am now more confident than ever to operate as a Strategic HR Manager, rather than a transactional worker. Thank you Genovasi University College and Dr Roy! "

Ayman Zakaria, Director

"Course materials were good, the mentoring approach was good, and working with other people in the class was good. The instructor did a good job of communicating and making it a more intimate arrangement. It also taught me how to learn independently, how to stick with a problem and find ways of solving it, and perhaps most significantly, the experience taught me the skills that will enable me to continue to develop my knowledge. I learned a lot. "

Azamri Dollah, Senior HR Advisory Consultant

"I have attended few trainings and I found that in Dr Roy’s sessions, it’s practical and effective. I learned many things, how to improve current HR practices and how to be more analytic and strategic when managing employees and employer at work place. Dr Roy has shared his knowledge, provided information & samplings even articles which really helped me to enhance my knowledge. I have since presented HR Reports with data analysis and shared with my HOD, they were shocked and able to see clear facts and figures, with percentage ratio which they able to analyze their current costs. "

Nur Akhmam, Assistant HR Manager

"The training was very inspiring, energizing, bringing a lot of ideas and in-depth knowledge together with case studies, learning from experience and the practical exercises were useful in offering “hands-on” experience. I would recommend this course to anyone working in or interested in this field. "

Alicia Wong, HB Fuller

"I want to express my personal appreciation to Genovasi University College & Assoc. Prof Dr. Roy Prasad during the 3 classes I have attended thus far for the Post Graduate Certificate in Labour Law &Industrial Relations Management Course. Textbooks can prescribe writing basics, but there’s no replacement for a lecturer that can say, “This is what I do and it led to these results”. Assoc Prof Dr Roy Prasad is a dynamic and charismatic lecturer and his consultatitve approach to HR helped me to arrive to the right decisions. Seize the opportunity. You won’t regret taking the classes, but you might regret not making yourself better when you had the chance. "

Mel Anselm, Gastrodome Management Services Sdn Bhd